Slate has an interesting interview with Intel researcher Genevieve Bell. In Bell's study of technology adoption and gender, she found that women "are the heaviest users of today’s most widespread and vital technologies: the Internet, mobile phones (voice and text), Skype, e-readers, other e-devices, GPS, and all social networking sites except LinkedIn."
Bell points out that women tend to be responsible for the bulk of the social work in their families and have the least amount of free time. Technology helps them do their social jobs better — like keeping track of birthdays and making it easier to keep in touch with relatives who are far away.
It also allows women to enjoy entertainment around the their few minutes of free time in their busy schedule. According to Bell, this is why historically women are bigger book buyers than men, because books are a form of entertainment that a person can fit in during the few minutes she has between caring for others. Bell found that now women are more likely to buy eBooks and download TV shows for the same reasons.
Bell offers a take on technology that rarely gets talked about in the traditional media. Check out the whole interview here.